Not long ago, a report from the Institute of Medicine warned that in
terms of manpower, geriatric care is stretched precariously thin, a
situation that stands to worsen as more and more baby boomers contend
with the symptoms and diseases of aging. Currently, according to the
U.S. Social Security administration, the population of older Americans
already measures 41.9 million, and it's predicted to double by 2030.
The next big problem in healthcare as we see it is overcoming the
information barriers among practices, hospitals and other providers.
Nowhere may this be felt more acutely than among those practitioners
trying to coordinate care for the elderly, a group of patients often
with multiple needs for which resources are in short supply. From
managing referrals to sharing patient information to communicating
about broader issues, physicians, nurses and physicians assistants
working in this field have a tremendous need to interact in a safe,
HIPAA-compliant environment. Easier said than done.
Before we started Doximity, the only way doctors were able to communicate securely was via phone or fax. Email and SMS are not, in fact, considered secure. They can easily leak private patient
information. To underscore this point, just recently the Joint Commission on Accreditation of Healthcare Organizations issued a ban
on physician texting on grounds that it risks violating HIPAA
regulations.
One recent article about Doximity said that if LinkedIn is the office
of the Internet, we're on our way to becoming the hospital. To that
we'd add that we're doing it all with HIPAA compliance. We're
addressing the need to establish direct, protected, real-time lines of
communication through text messages, emails, discussion on our site
and electronic faxes. All so our users can coordinate care and find
the right referrals.
By offering our service on the iPhone and Android, as well as on the Web, we've also ensured that those interactions can always happen
efficiently, simply and quickly. Our site is also pre-populated with
names and contact information for all U.S. physicians with a National
Provider Index. This means that medical professionals who sign up are
not limited to just the contact info of other registered users, they
get an entire national directory.
Doximity is exclusive to verified healthcare professionals. Patients
can't access it. Pharma reps can't access it. We don't spam our users
and there's no advertising on our application. Not only do we require
all members to pass a three-step verification process, but for every
message sent we also employ dual passwords for each user so the
message will be encrypted end to end.
In the eight months since we launched, Doximity has already become the
largest medical professional network in the U.S. As we continue to
grow, we're keeping HIPAA compliance at the top of our priority list.
We're also looking forward to even more of your feedback for how we
can securely facilitate and expedite professional communication for
you.
Jeff Tangney is the CEO of Doximity.