Jim Novotne December 21, 2011
During the month of September the three owners and marketing staff of MasterCare Patient Equipment, Inc. were brainstorming different ways to make our booth at the mid-October "Leading Age" conference in Washington D.C be more than just a "display" for our products. We're a company of 'caring' - it is after all our last name -- MasterCare. How can we illustrate caring as well as the function of our bathing products?